Got Game? Does Your Startup Need to Think About Game Mechanics?
Offering incentives, goals, and prizes to users through game mechanics is hardly new. Most of us have long been accumulating points towards rewards with various frequent flyer plans, for example. But perhaps due to the success of companies like Foursquare and Gowalla , it certainly does seem as though every new site, service, and application now includes some sort of game feature in order to …